Mathura, June 6:<\/strong> Continuing the tradition of community service during the sacred Adhik Maas period, the Holy Gate\u2013Kotwali Road Vyavasayik Samiti organized a special distribution of jalebi and curd for devotees and pilgrims visiting Mathura.<\/p>\n Hundreds of devotees queued up to receive the refreshments, which were distributed as part of a service initiative aimed at welcoming pilgrims arriving in Braj during one of the most spiritually significant months in the Hindu calendar.<\/p>\n The programme was inaugurated by Sunil Agrawal, Metropolitan President of Nagar Udyog Vyapar Pratinidhi Mandal. Speaking on the occasion, he praised the efforts of traders and market associations across Braj for organizing various service activities for devotees.<\/p>\n He noted that throughout the Braj Chaurasi Kos region, local traders and business organizations have been actively participating in pilgrim welfare initiatives by arranging food, drinking water, refreshments, and other assistance for visitors.<\/p>\n Mahesh Gupta, President of the Holy Gate\u2013Kotwali Road Business Committee, said the distribution of sweets and curd was intended as a gesture of hospitality towards devotees arriving in Mathura during Adhik Maas.<\/p>\n According to him, local traders wanted to ensure that pilgrims feel welcomed and cared for while undertaking their spiritual journey in Braj.<\/p>\n He also announced that similar service activities would continue throughout the Adhik Maas period, with different programmes being planned to assist devotees and parikrama pilgrims.<\/p>\n Adhik Maas, also known as Purushottam Maas, is considered highly auspicious in Hindu tradition. During this period, Mathura, Vrindavan, Govardhan, Barsana, and other sacred destinations across Braj witness a significant increase in pilgrim footfall.<\/p>\n Many devotees undertake religious rituals, temple visits, and parikrama routes, making community-led service initiatives an important part of the pilgrimage experience.<\/p>\n The event was attended by several office-bearers and members of the trading community, including Shashibhanu Garg, Sunil Sahni, Jagdish Gupta, Gurmukh Das, Shri Bhagwan Chaturvedi, Vikas Jindal, Mukesh Agrawal, Sunil Bansal, Manoj Agrawal, Deepak Yadav, Manoj Khatri, Pankaj Agrawal, Deepak Soni, and Ras Bihari Agrawal.<\/p>\n Adhik Maas is not only a time of devotion but also a reflection of Braj’s long-standing culture of hospitality and service. Initiatives like the jalebi and curd distribution drive demonstrate how local communities continue to support pilgrims through voluntary acts of kindness and collective participation.<\/p>\n As thousands of devotees continue to arrive in Mathura during the holy month, such efforts help strengthen the spiritual and social fabric that makes Braj unique.<\/p>\n","protected":false},"excerpt":{"rendered":" Traders of Holy Gate\u2013Kotwali Road Market in Mathura organized a special jalebi and curd distribution drive for devotees visiting Braj during Adhik Maas. Hundreds of pilgrims participated in the community-led service initiative.<\/p>\n","protected":false},"author":1,"featured_media":3267,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,813],"tags":[756,831,828,830,829,99,213,782,754,472],"class_list":["post-3266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mathura-local-news","category-religion-spirituality","tag-adhik-maas","tag-braj-pilgrimage","tag-devotee-service","tag-holy-gate-market","tag-jalebi-distribution","tag-mathura-local-news","tag-mathura-news","tag-mathura-traders","tag-religious-tourism","tag-social-service"],"_links":{"self":[{"href":"https:\/\/mathuranow.in\/en\/wp-json\/wp\/v2\/posts\/3266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathuranow.in\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathuranow.in\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathuranow.in\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathuranow.in\/en\/wp-json\/wp\/v2\/comments?post=3266"}],"version-history":[{"count":2,"href":"https:\/\/mathuranow.in\/en\/wp-json\/wp\/v2\/posts\/3266\/revisions"}],"predecessor-version":[{"id":3269,"href":"https:\/\/mathuranow.in\/en\/wp-json\/wp\/v2\/posts\/3266\/revisions\/3269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mathuranow.in\/en\/wp-json\/wp\/v2\/media\/3267"}],"wp:attachment":[{"href":"https:\/\/mathuranow.in\/en\/wp-json\/wp\/v2\/media?parent=3266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathuranow.in\/en\/wp-json\/wp\/v2\/categories?post=3266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathuranow.in\/en\/wp-json\/wp\/v2\/tags?post=3266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Community Service for Pilgrims<\/h2>\n
Warm Welcome for Visiting Devotees<\/h2>\n
Adhik Maas Sees Surge in Pilgrim Arrivals<\/h2>\n
Prominent Members Present<\/h2>\n
The MathuraNow View<\/h2>\n