Lucknow\/Mathura, June 19, 2026:<\/strong> In a significant step towards strengthening digital communication and public outreach, the Uttar Pradesh Information and Public Relations Department has launched its official YouTube channel, \u201cSuchna Pravah\u201d<\/strong>. The new platform aims to provide citizens with authentic, verified and timely information about government schemes, development projects and public welfare initiatives.<\/p>\n The channel was formally launched at Lok Bhavan in Lucknow by Information Director Vishal Singh<\/strong> and Additional Information Director Arvind Kumar Mishra<\/strong>. Senior officials and representatives associated with the department’s film and digital communication units were also present during the launch event.<\/p>\n \u201cSuchna Pravah\u201d is the official digital video platform of the Uttar Pradesh Information and Public Relations Department. The channel has been created to disseminate verified information related to:<\/p>\n The platform will also feature documentaries, special reports, inspirational stories, government campaign videos and coverage of significant public events across Uttar Pradesh.<\/p>\n Officials said the objective behind launching the channel is to ensure that citizens receive accurate and factual information directly from an official government source.<\/p>\n In an era where digital platforms have become a primary source of information, government agencies across India are increasingly using social media and video platforms to communicate with citizens and counter misinformation.<\/p>\n Speaking at the launch, Information Director Vishal Singh said digital media has emerged as one of the most effective tools of mass communication.<\/p>\n He stated that the new platform would act as a strong bridge between the government and the public by making official information more accessible, engaging and easy to understand.<\/p>\n \u201cSuchna Pravah will serve as an effective medium for delivering reliable information about government schemes, policies and development works directly to citizens,\u201d he said.<\/p><\/blockquote>\n Additional Information Director Arvind Kumar Mishra said the department is continuously adopting modern technologies to strengthen public communication.<\/p>\n According to officials, the new YouTube channel will help expand awareness about welfare programmes, governance initiatives and developmental achievements across the state.<\/p>\n The department believes digital video content can help citizens better understand government programmes and improve access to public information.<\/p>\n India has witnessed rapid growth in digital media consumption over the past decade. Video platforms have become one of the most preferred sources of information, especially among younger audiences.<\/p>\n Government departments at both central and state levels are increasingly using digital platforms to share official announcements, awareness campaigns and citizen services.<\/p>\n The launch of \u201cSuchna Pravah\u201d reflects Uttar Pradesh’s broader effort to strengthen digital governance and improve direct communication with citizens.<\/p>\n According to the Information Department, viewers can expect:<\/p>\n The department expects the platform to help citizens:<\/p>\n Suchna Pravah is the official YouTube channel of the Uttar Pradesh Information and Public Relations Department.<\/p>\n The platform has been launched to provide authentic, verified and timely information about government schemes, development projects and public welfare initiatives.<\/p>\n The channel will feature government scheme updates, documentaries, development reports, awareness campaigns and important public information videos.<\/p>\n The channel was launched by Information Director Vishal Singh and Additional Information Director Arvind Kumar Mishra at Lok Bhavan, Lucknow.<\/p>\n Citizens will have access to official information directly from a verified government source, helping them stay informed and avoid misinformation.<\/p>\n As governments increasingly adopt digital platforms to connect with citizens, official channels such as \u201cSuchna Pravah\u201d can play an important role in improving transparency, public awareness and access to government information. For citizens seeking reliable updates on schemes, policies and development projects, verified digital sources are becoming increasingly important in the modern information ecosystem.<\/p>\n","protected":false},"excerpt":{"rendered":" The Uttar Pradesh Information and Public Relations Department has launched its official YouTube channel \u2018Suchna Pravah\u2019 to provide verified information on government schemes, development projects and public welfare initiatives.<\/p>\n","protected":false},"author":5,"featured_media":3584,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[596],"tags":[2159,2160,2161,2158,2155,2157,2156],"class_list":["post-3583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-government-schemes","tag-digital-communication-up","tag-government-schemes-information","tag-lok-bhavan-lucknow","tag-official-government-youtube-channel","tag-up-information-department","tag-uttar-pradesh-government-news","tag-vishal-singh"],"_links":{"self":[{"href":"https:\/\/mathuranow.in\/en\/wp-json\/wp\/v2\/posts\/3583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathuranow.in\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathuranow.in\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathuranow.in\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/mathuranow.in\/en\/wp-json\/wp\/v2\/comments?post=3583"}],"version-history":[{"count":0,"href":"https:\/\/mathuranow.in\/en\/wp-json\/wp\/v2\/posts\/3583\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mathuranow.in\/en\/wp-json\/wp\/v2\/media\/3584"}],"wp:attachment":[{"href":"https:\/\/mathuranow.in\/en\/wp-json\/wp\/v2\/media?parent=3583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathuranow.in\/en\/wp-json\/wp\/v2\/categories?post=3583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathuranow.in\/en\/wp-json\/wp\/v2\/tags?post=3583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}What Is \u2018Suchna Pravah\u2019?<\/h2>\n
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Focus on Authentic and Verified Information<\/h2>\n
Digital Media Becoming the Primary Communication Tool<\/h2>\n
Government Expanding Digital Outreach<\/h2>\n
Why the Launch Matters<\/h2>\n
What Content Will Be Available on the Channel?<\/h2>\n
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Benefits for Citizens<\/h2>\n
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Quick Facts<\/h2>\n
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\n Platform Name<\/strong><\/td>\n Suchna Pravah<\/td>\n<\/tr>\n \n Launched By<\/strong><\/td>\n Uttar Pradesh Information & Public Relations Department<\/td>\n<\/tr>\n \n Launch Date<\/strong><\/td>\n 19 June 2026<\/td>\n<\/tr>\n \n Launch Venue<\/strong><\/td>\n Lok Bhavan, Lucknow<\/td>\n<\/tr>\n \n Information Director<\/strong><\/td>\n Vishal Singh<\/td>\n<\/tr>\n \n Additional Information Director<\/strong><\/td>\n Arvind Kumar Mishra<\/td>\n<\/tr>\n \n Main Purpose<\/strong><\/td>\n Official Digital Communication and Public Information<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n FAQ<\/h2>\n
What is Suchna Pravah?<\/h3>\n
Why has the channel been launched?<\/h3>\n
What kind of content will be available?<\/h3>\n
Who launched the channel?<\/h3>\n
How will citizens benefit?<\/h3>\n
MathuraNow View<\/h2>\n