Mathura, June 27:<\/strong> The district-wide cleanliness initiative titled “Hum Sabne Thana Hai, Braj Ko Swachh Banana Hai”<\/strong> is rapidly transforming into a public movement across the Braj region. Launched with the objective of preserving the spiritual, cultural, and environmental heritage of Lord Krishna’s land, the campaign has now expanded beyond major pilgrimage destinations to include municipal towns, local markets, and residential areas throughout the district.<\/p>\n The initiative began at Brahmand Ghat<\/strong><\/a> and has steadily reached several of Braj’s most important religious locations. Authorities say the campaign is designed not only to improve sanitation but also to encourage citizens and pilgrims to view cleanliness as a form of service to Lord Krishna.<\/p>\n District Magistrate Chandra Prakash Singh<\/strong><\/a> is personally reviewing the campaign on a daily basis. Detailed progress reports are submitted regularly, enabling the district administration to monitor implementation and issue timely directions wherever required.<\/p>\n Municipal Commissioner Jag Pravesh<\/strong> is supervising the cleanliness drive across the Mathura-Vrindavan Municipal Corporation area, while administrative officers are inspecting sanitation work within their respective jurisdictions to ensure continuous improvement.<\/p>\n The special cleanliness campaign is currently underway in Kosi Kalan Municipality<\/strong> and the Nagar Panchayats of Govardhan, Gokul, Barsana, Bajna, Raya, and Nandgaon<\/strong>. Intensive sanitation work is also being carried out at prominent religious destinations, including the Shri Giriraj Ji Parikrama Marg<\/strong><\/a>, Vrindavan Parikrama Marg<\/strong>, Kokilavan<\/strong>, and several other pilgrimage routes visited by millions of devotees every year.<\/p>\n Officials said the objective is to provide pilgrims with a cleaner, safer, and more pleasant spiritual environment while strengthening Braj’s reputation as one of India’s most significant religious tourism destinations.<\/p>\nDistrict Administration Monitoring Progress Daily<\/h2>\n
Major Pilgrimage Centres Included<\/h2>\n
Community Participation Continues to Grow<\/h2>\n