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Privacy Policy

MathuraNow (“we,” “us,” or “our”) respects the privacy of its readers and visitors. This Privacy Policy explains what information we collect, how we use it, and the choices available to you.

Information We Collect

We may collect the following types of information:

  • Automatically collected information: browser type, device type, approximate location (derived from IP address), pages visited, time spent on pages, and referring website, collected through cookies and analytics tools.
  • Information you provide directly: if you contact us by email, WhatsApp, or a contact form, submit a comment, or create an account, we may collect your name, email address, and the content of your message.

Cookies and Advertising

MathuraNow uses cookies to operate this website and to display advertisements through Google AdSense.

  • Google, as a third-party vendor, uses cookies (including the DoubleClick cookie) to serve ads on this site based on your prior visits to this website and other websites on the Internet.
  • Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to MathuraNow and/or other sites.
  • You may opt out of personalized advertising by visiting Google Ads Settings or, for third-party vendors generally, www.aboutads.info.
  • Most browsers also let you disable or delete cookies through their own settings.

Third-Party Services

This site uses third-party services that may independently collect data according to their own privacy policies, including Google Analytics, Google AdSense, embedded YouTube videos, social media platforms, and our translation service (TranslatePress). We do not control how these third parties use the data they collect.

How We Use Information

We use the information we collect to operate and improve MathuraNow, respond to your messages, moderate comments, and — where you have not opted out — to support advertising that keeps this site free to read. MathuraNow does not sell personal information to third parties.

Your Choices

You can manage cookies through your browser settings, opt out of personalized Google ads through the links above, and contact us at any time to ask what information we hold about you or to request its correction or deletion.

Children’s Privacy

MathuraNow is a general-audience news website and is not directed at children under 13. We do not knowingly collect personal information from children.

Data Security

We take reasonable measures to protect the information we hold, but no method of transmission or storage over the Internet is completely secure, and we cannot guarantee absolute security.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date.

Contact Us

For privacy-related questions or requests, please reach out through our Contact Us page.

Last Updated: August 2026

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