Braj Raj Utsav extended until November 5 in Mathura

Mathura, November 3, 2026: The Braj Raj Utsav currently being held in Mathura has been extended by three days following requests from shopkeepers and artisans. Organizers announced that the event, which was scheduled to conclude earlier, will now remain open until November 5 to facilitate shopping ahead of Dhanteras and Diwali.

Deputy CEO Satish Chandra stated that the festival, which commenced on October 23, is being extended to provide more opportunities for local artisans and entrepreneurs. The decision aligns with the priorities of both the central and state governments to promote local products and handicrafts, effectively supporting the ‘Vocal for Local’ and swadeshi product initiatives.

Also Read:Mathura-Vrindavan Municipal Corporation Reviews Proposal to Rename Five City Landmarks

The marketplace at the Railway Ground in Dhauli Pyau features approximately 150 stalls showcasing a diverse range of goods. Participants include artisans and entrepreneurs from several states, including Himachal, Kashmir, Tripura, Rajasthan, Gujarat, and Karnataka. In addition to regional specialties, the event highlights products under the Uttar Pradesh government’s One District One Product (ODOP) scheme, which have become a significant draw for visitors looking for traditional and handmade items.

The cultural segment of the event continues to showcase the religious and cultural heritage of the Braj region, incorporating music, literature, and folk arts. On Monday, the stage was highlighted by a musical performance by Prachi and Raghav of Back Stage Siblings, whose presentation drew appreciative applause from the audience. The event has become a venue for local folk artists and street performers to demonstrate their talents alongside established acts.

Beyond the market and cultural performances, the exhibition space features several attractions for residents and visitors. Notable highlights include a theme based on Gokul village, designated selfie points, various amusement rides, modern khadi apparel, and displays of traditional Sanjhi art and paintings. By consolidating a market and a cultural venue into a single location, the Braj Raj Utsav provides residents with numerous options for festive shopping. The exhibition, food court, and handicraft stalls will remain operational at the Railway Ground until the new closing date of November 5.