Brajraj Utsav Market Showcases Nationwide Handicrafts and Traditional Products in Mathura

Mathura, November 1, 2026: The Brajraj Utsav market has become a major attraction for residents in Mathura, currently hosted at the Dhauli Pyau Railway Ground. The exhibition brings together artisans, craftsmen, and traders from across India, offering a diverse collection of handicrafts, traditional products, and regional cuisine under one roof.

Visitors to the market can explore a wide variety of items from different states. Himachal Pradesh is represented by its characteristic warm shawls, stoles, and caps. Furthermore, models inspired by the state’s traditional Kath-Kuni architectural style have drawn significant interest. From Tripura, the market features intricate bamboo light lamps, jewelry, and various home decor products. Other regional specialties include ladies’ juttis from Punjab and Rajasthan, along with traditional handloom products from Gujarat. The apparel collection is vast, featuring Kashmiri shawls, suits, and sarees, alongside cotton sarees from Kolkata, khadi jackets from Prayagraj, and women’s kurtis from Aligarh.

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The handicrafts section highlights the technical skill of Indian artisans. Rajkumar, a recipient of the President’s Award from Mainpuri, is showcasing his expertise in wood wire-inlay work. Other notable displays include carpets from Bhadohi, 3D wood pictures from Mysore in Karnataka, and leather home decor items from Amethi. Saharanpur’s contribution to the market is focused on antique furniture, with a range that includes Rajwada sofas, decorative corner pieces, side furniture, and traditional swings. Additionally, Ghazipur’s stalls offer jute-based antique decoration items, along with utility goods and traditional kitchenware.

The market also serves as a destination for regional culinary delights. Muzaffarnagar’s diverse varieties of jaggery are available, alongside the famed 56 types of pickles from Bikaner. Kerala’s stalls feature dry fruit halwa, snacks, and other authentic food products. These offerings provide attendees with a comprehensive look at the traditional lifestyle and cuisine of various Indian regions.

Satish Chandra, Deputy CEO of the Uttar Pradesh Braj Teerth Vikas Parishad, emphasized the significance of the event in fostering cultural exchange. According to official sources, the market serves as a platform to present the nation’s diverse folk arts, handicrafts, and traditional products to the local community. The initiative aims to provide artisans and traders with better opportunities to showcase their skills and expand their business reach. Through this event, the Uttar Pradesh Braj Teerth Vikas Parishad is continuing efforts to support local talent and promote indigenous goods, including Khadi products.